Tuesday, August 14, 2012

"The new phone books are here!"

Yes, channeling Navin Johnson in "The Jerk".  My Chapel Hill friends will likely remember how difficult it used to be to get a phone book years ago, and almost impossible to get a campus directory unless you were living in a dorm.  Now we seem to get a phone book of one sort or another dropped in our yard, thrown onto our porch or propped up against the mailbox post about every month and I don't think I've actually used one in...  5 years?  10 years?

Do any of you actually still use phone books?  I certainly don't at home or work.  Even if I'm in an unfamiliar city I'm going to use opentable.com or some review aggregater to find a restaurant, Google Maps to find my way around, maybe one of the local civic websites promoting the area to find other things to do - do they even still put phone books in hotel rooms?

I know there are a few folks that are not wired and still have a use for phone books, but wouldn't it make more sense to have people that actually want them pick them up at the phone company office or the local mall or something rather than dumping thousands of unwanted ex-trees on people who are just going to dump them in the recycle bin the next day?  (Yes, I'm sure they base their ad rate on their distribution and not on who actually might, you know, LOOK at one of the ads, but still...)

Has anyone tried the "opt-out" process and was it effective?

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